Y&R launches ‘Labstore’ division to track shopper trends
May 16, 2013
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
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FirstBank unveils brand ‘evolution’ campaign
May 9, 2013
“Emotions” — or the transformation of a frame of mind, typically accompanied by physiological and behavioral changes in the individual — is the title of FirstBank’s new brand campaign, representing the evolution of its previous ...
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Ad agencies gear up for 32nd ‘Cúspide’ awards
April 29, 2013
The Puerto Rico Advertising Agencies Association is getting ready to celebrate its 32nd edition of the “Cúspide Advertising Festival 2013,” when it will honor the island’s best ad campaigns. The event taking place May 2-4 ...
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