Digital, social media quickly changing marketing tactics
March 19, 2012
The digitization of media outlets is changing the way people receive their information, which poses a virtually unavoidable challenge to advertising and media buying professionals to leap forward with the advances, or risk having their ...
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Op-Ed: The lure and limits of advertising
December 27, 2011
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
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Urban Train becomes mobile advertising vehicle
November 17, 2011
If you happen to see the Urban Train zip by looking like it has been the target of graffiti, fret not. Starting this week, the mass transportation system will begin pulling double-duty as a rolling ...
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