Tourism Company unveils new ’12 campaign at PRHTA convention
September 30, 2011
The Puerto Rico Tourism Company unveiled its promotions, marketing and public relations plans for the 2011-12 tourism season during a presentation Thursday before members of the Puerto Rico Hotel and Tourism Association.
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New $1.2M fresh milk ad campaign focuses on fun
July 12, 2011
The Milk Industry Development Fund unveiled Monday its newest advertising push for the island’s Grade A product, spending $1.2 million to deliver the message that fresh milk is a fun part of being healthy.
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P.R.’s 50+ community young-at-heart, important consumer market segment
June 29, 2011
Puerto Rico’s growing 50-and-over population is financially powerful, young at heart, protective of their properties, focused on their well-being, and live for the moment, while remaining fully capable of taking care of themselves in the ...
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