FirstBank launches multi-pronged ‘green’ strategy
May 26, 2011
Looking to become “One with the environment,” FirstBank Puerto Rico launched a multi-pronged corporate responsibility campaign Wednesday using that very slogan.
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Doral Mortgage launches $1.5M ad campaign
May 25, 2011
Doral Mortgage, a division of Doral Financial Corporation, launched Wednesday a new $1.5 million multimedia advertising campaign to tout the benefits of its services. The bank chose local comedian Raymond Arrieta as spokesman of the ...
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DDB buys majority stake in EJE, creating DDB˚ Latina Puerto Rico
May 25, 2011
Following a 15-year courtship, local advertising agency EJE Sociedad Publicitaria has agreed to enter into a corporate marriage with long-time business partner DDB Worldwide, giving birth to DDB˚ Latina Puerto Rico, executives from both companies ...
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