Puerto Rico needs to find ‘mofongo factor’ to compete
January 23, 2015
Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And ...
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‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
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‘Marca País’ law creates team to conceive ID for Puerto Rico
July 24, 2013
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be ...
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