AT&T’s ‘Puede Esperar’ pitch targets Spanish speakers
April 28, 2016
Wireless carrier AT&T unveiled Wednesday it’s new “Puede Esperar” campaign targeting Spanish-speaking Hispanics on the U.S. mainland, who it said are more prone to smartphone distracted driving than the general population, according its research.
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FirstMortgage strengthens housing market position
March 3, 2016
While Puerto Rico’s mortgage market has seen a serious decline of about 50 percent since 2007, FirstMortgage has sought to maintain its position by implementing a few strategies, including zeroing-in on towns outside the San ...
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PRHTA sues to keep politics out of tourism marketing
February 18, 2016
The Puerto Rico Hotel and Tourism Association filed a lawsuit at the San Juan Superior Court Wednesday to protect the destination’s marketing campaign from being affected by “undue intervention” from the State Elections Commission, trade ...
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