Puerto Rico Tourism Co. bets on local tourists to promote island
June 28, 2013
The Puerto Rico Tourism Company unveiled Thursday its latest promotional campaign ¡Y nos fuimos! (“Here we go!”), an effort focused on promoting local tourism in Puerto Rico, while providing content for the rest of the ...
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‘Follow2unfollow’ social media effort sweeps Cannes
June 25, 2013
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the ...
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Tourism, hotels eager for active summer season
June 24, 2013
Some say "go east," others "go west." For Puerto Rico, "go south" offers promising prospects in terms of tourism.
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