The passing of Hurricane María last September left in its wake a changed consumer, who now makes more frequent trips to buy food, not only a grocery stores, but at alternative retail establishments as well.
Although the price of goods is still a determining factor, Puerto Rico consumers are demanding more elements to complete their in-store experience at the time of making their purchases.
Mass migration of Puerto Rico residents, the struggle to find value propositions, the variety of affordable meals at fast food restaurants, the lack of product accessibility, and empty shelves have been determined as reasons why ...