Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve ...
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Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing ...
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DMO: Travel advisors have become experts in selling Puerto Rico
June 14, 2021
As consumers feel more comfortable traveling, many in the travel industry predict that travel advisors will play an enhanced role in helping them choose their destinations and travel safely, said Discover Puerto Rico. That said, ...
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