FirstBank employees create Spotify playlist for clients
July 15, 2016
FirstBank recently launched its profile on the Spotify digital platform that includes two playlists— “Get Together Bank” and “Relax Bank” — created by bank staff for customers as part of the “Experiences” brand campaign.
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Madre Tierra Atabey, FirstBank alliance wraps 1st phase
June 21, 2016
Based on the premise that the residents of Puerto Rico contribute to environmental problems at a higher rate than those of other countries, more than 600 public elementary school students from 11 municipalities participated in ...
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FirstBank launches new ‘Experiences’ brand campaign
May 19, 2016
As a result of its successful business growth strategy, FirstBank is launching the new “Experiences” brand campaign that for the first time delivers its message through the bank’s clients, while integrating diverse products and services. ...
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