The Foundation for Puerto Rico and Estudios Técnicos will work together to develop the first economic model of the island’s visitor economy, which is expected to be ready by September.
Puerto Rico’s lack of a comprehensive set of tourism data makes it difficult to the assess the sector’s performance, as the island lacks indicators to compare with the rest of the world, among other shortcomings, ...
The Foundation for Puerto Rico released a study that shows that beyond establishing a Destination Marketing Organization, or DMO, for Puerto Rico, the island has a pressing need for a destination management plan.