‘Rums of Puerto Rico’ gets new brand identity
May 5, 2014
Backed by a market study that measured the level of recognition on the origin and other attributes of rum, the Puerto Rico Industrial Development Company and its Rums of Puerto Rico program, unveiled a new ...
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Op-Ed: Include branding as part of your marketing strategy
November 21, 2011
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the ...
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