PharMaHealth Group revs up LatAm expansion
February 19, 2016
Miami-based PharMaHealth Group, owner of local pharmaceutical marketing firms PharMaCon and Health Partners, is in the midst of an ambitious expansion to Latin America and the U.S. Hispanic market, as it seeks to grow along ...
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Segarra named to board of global trade organization
July 22, 2015
Global trade organization Destination Marketing Association International (DMAI) has announced the appointment of Milton Segarra, CEO of Meet Puerto Rico to its board of directors.
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Consumer engagement is not an accident, it’s by design
May 11, 2015
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products, said Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products.”
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