Pandora Radio taps into Puerto Rico’s music, ad mix
January 21, 2014
After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences ...
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PRHTA unveils ‘PUR Puerto Rico’ rewards program
September 10, 2013
The Puerto Rico Hotel & Tourism Association unveiled Monday details of a strategic alliance with local and international businesses that seeks to strengthen the island’s lure as a destination, to be known as “PUR Puerto ...
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Google exec: Connected consumers expect relevant ads
September 3, 2013
Today’s generation lives in a multiscreen world, where people are connected all day, to the point that they are called “Generation-C,” due to their digital and participatory nature, their link to mobile devices and the ...
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