‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
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Y&R launches ‘Labstore’ division to track shopper trends
May 16, 2013
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
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Op-Ed: Forbidden brand
May 8, 2013
The main problem with the “national brand” that we have tried to develop is that we ourselves have sabotaged it. Many initiatives have been rejected for the sake of the continued polarization of forces distilled ...
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