Op Ed: Creating a successful marketing strategy
January 24, 2012
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer ...
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Hoopster Barea using image, sponsorship deals to benefit foundation
October 17, 2011
Puerto Rico has always had a soft spot for its outstanding athletes, including advertising and marketing executives, which recently have been hot on the pursuit of one particular player, NBA Point Guard José Juan Barea.
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PRHTA looks to support creation of destination marketing organization
February 21, 2011
Saying the historical “flip-flopping” of tourism marketing campaigns for Puerto Rico has “confused the hell out of everybody,” the Puerto Rico Hotel and Tourism Association has set the ball rolling on establishing a destination marketing ...
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