Argüelles, who spent 32 years working as a public relations executive in Puerto Rico, decided to phase out of that profession and shift into something completely different and in an entirely new place.
The theme recognizes the value of reputation management, the influence achieved between its audience and communication based on credibility, and transparency have for a company and/or brand.
Global communications agency Burson Cohn & Wolfe unveiled its new brand identity, corporate website and suite of social media channels to reflect the merger of the two agencies.