DMO closer to becoming reality with Fortuño’s backing
September 29, 2011
Governor Luis Fortuño’s public support of establishing a Destination Marketing Organization for Puerto Rico took members of the Puerto Rico Hotel and Tourism Association by surprise Wednesday, but they are ready to take him up ...
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Tourism council to government: Create a brand for P.R. and stick to it
September 28, 2011
Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must first become a stronger player in ...
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INTENE looks to brand 10-town region it represents
August 15, 2011
The Northeastern Technological Initiative, known as INTENE, is looking to establish a marketing identity for the 10-town region it represents through the recent launch of the “Name the eastern tourism region” campaign. The effort is ...
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