Op-Ed: Puerto Rico is poised to leverage its third frontier in tourism
July 28, 2021
Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified ...
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Discover Puerto Rico seeks to drive tourism sector to ‘strongest ever’ results
July 9, 2021
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report ...
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Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve ...
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